SEO Executive

BAT is evolving at pace into a global multi-category business. With products like VELO, VUSE and GLO we are on a mission to decrease the health impact of our industry 
To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!

SENIORITY LEVEL:  Experienced Non- Management Level

FUNCTION:Global Business Services - Digital

LOCATION: Bandar Sunway, Selangor, Malaysia

ROLE POSITIONING AND OBJECTIVES

We are looking for a skilled SEO Executive with a minimum of 4 years of experience in FMCG (Fast-Moving Consumer Goods) and E-commerce industries. As an SEO Executive, you will be responsible for executing the day-to-day SEO activities of the company, driving organic traffic, and optimizing website performance. Your role will involve keyword research, on-page optimization, link building, and analysing SEO metrics. The ideal candidate should have a strong understanding of SEO principles, experience in FMCG/Ecommerce, and proficiency in SEO analytics tools.

Reports to: SEO Manager GBS Malaysia

Geographic Scope: Malaysia, New Zealand, Indonesia

WHAT YOU WILL BE ACCOUNTABLE FOR

On-page and off-page optimization:

• Conduct keyword research and competitor research / analysis to identify target keywords and phrases for optimization.
• Optimize website content, meta tags, headings, and URLs to improve search engine rankings and user experience.
• Develop and implement on-page optimization strategies to enhance website visibility and organic traffic.
• Collaborate with content creators to ensure SEO best practices are followed in content development.
• Execute off-page optimization strategies, including link building, social bookmarking, and directory submissions, to improve website authority and visibility.

Technical SEO analysis:

• Conduct regular technical SEO audits to identify and resolve website issues impacting organic search performance (e.g., crawl errors, site speed, indexing issues).
• Optimize website structure, URLs, and internal linking to improve crawlability and indexability.
• Collaborate with web developers to implement technical SEO recommendations and ensure website compliance with search engine guidelines.

SEO analytics and reporting:

• Use SEO analytics tools (e.g., Google Analytics, Google Search Console, Moz, SEMrush) to track, analyze, and report on SEO performance metrics, such as organic traffic, keyword rankings, backlinks, and conversion rates.
• Monitor and report on competitor SEO activities and industry trends.
• Provide insights and recommendations based on data analysis to optimize SEO strategies and improve website performance.

Content optimization:

• Collaborate with content creators to optimize website content, including blog posts, product descriptions, and landing pages, for search engines and target keywords.
• Conduct regular content audits to identify opportunities for optimization and improvement.
• Ensure content is aligned with SEO best practices, readability, and user intent.

SEO strategy and planning:

• Contribute to the development and execution of SEO strategies aligned with business goals and industry best practices.
• Stay updated with the latest SEO trends, algorithm updates, and industry changes.
• Provide input and recommendations for website structure, information architecture, and content development to improve SEO performance.

Collaborative cross-functional partnerships:

• Work closely with the marketing, web development, and content teams to ensure SEO efforts align with overall marketing strategies and website goals.
• Collaborate with content creators to identify content gaps and opportunities for SEO optimization.
• Provide SEO insights and recommendations to support the development of new web pages, features, and campaigns.

Key success factors include:

• Ability to manage multiple projects concurrently.
• Deliver SEO KPIs for the markets
• Ensuring 100% compliance on SEO Activities

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE

Experience Required

• Bachelor’s degree in marketing, Business, or a related field (preferred).
• Minimum 4 years of experience in SEO, with a focus on FMCG and Ecommerce industries.
• Proven track record of executing successful SEO strategies and improving organic search performance.
• Proficiency in using SEO analytics tools (e.g., Google Analytics, Google Search Console, Moz, Conductor)
• Strong understanding of SEO principles, techniques, and best practices.
• Experience with website optimization, including on-page and off-page SEO factors.
• Familiarity with technical SEO aspects and website development concepts.
• Excellent analytical skills, with the ability to interpret data and generate actionable insights.
• Strong communication skills and ability to collaborate effectively with cross-functional teams.
• Language proficiency in both English and Bahasa is necessary; proficiency in Mandarin is an added advantage.

Technical / Functional / Leadership Skills Required

• High organisation skills
• Excellent communicator with strong interpersonal and stakeholder management skillsets
• Good time management skills
• Attention to detail.
• Ability to read and implement learnings from analytics tools

What we offer you?
•    We offer a market leading annual performance bonus (subject to eligibility)
•    Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
•    Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
•    You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
•    We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.