BAT is evolving at pace into a global multi-category business. With products like VELO, VUSE and GLO we are on a mission to decrease the health impact of our industry
To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!
British American Tobacco Bosnia and Herzegovina is looking for a talented and brilliant Activation Manager, to join the Marketing team based in Sarajevo
As an Activation Manager in our team, you will lead the development and implementation of the marketing strategy in line with company objectives, while ensuring an efficient and effective operation to deliver the defined strategy through a capable and motivated marketing organization.
Your key responsibilities will include:
- Develop and deploy, alongside with the Head of Activation, Brand teams and Commercial teams, the consumer activation plan for the designated categories, including:
- Ensure excellence in execution of the activation plans.
- Manage all touchpoints of a campaign: Point of Sales, Digital, Social Media, Content Creators, CRM, D2C (events, HoReCa, trials outside tobacconists), whenever applicable and in line with the BAT policies.
- Manage marketing and activation agencies,
- Manage Budgets
- Support the development of Business Cases
- Own the Cycle Plan across markets in collaboration with SEA Brand, Team and Activation teams
- Coordinate the materials adaptation to the local market needs
- Engage with Legal, Product, Trade and other key stakeholders
- Be analytical and integrate market, consumer, and customer insights across, being a key driver of the formulation of the marketing strategy and plans for the country.
- Follow and track the performance and identify and address the opportunities.
- Be the main point of contact from the End Market (BiH) on the Marketing Projects and New Product Initiatives (NPI’s)
What are we looking for?
- Completed Bachelor’s Degree, preferably in Marketing, Master’s Degree is a plus
- Minimum 6 years’ experience in a reputable and progressive tobacco or similar FMCG company in Marketing and Brand teams
- Experience in leading teams demonstrating solid leadership skills, enabling high performance in a great working environment that supports team’s development
- Strong experience in and understanding of business management, product development, trade and consumer insights, communication strategy.
- Data sensitivity & analytical thinking with excellent attention to detail, understanding consumer and market needs;
- Advanced knowledge of the Office Package, especially Excel
- Creative and confident with a positive attitude, strong influencing skills and desire to work collaboratively with a team;
- Fluency in English language.
What we offer you?
• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes
WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
At BAT, we champion collaboration, inclusion, and partnership as the bedrock of our values. We wish to foster an environment where every individual can thrive, irrespective of factors such as gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, as well as diverse perspectives and thinking styles. We recognise that our strength lies in embracing talent from all walks of life, empowering us to develop our culture of inclusivity and better achieve our business objectives.
We view career breaks not as obstacles but as opportunities and encourage everyone, without hesitation, to apply. Through our Global Returners program, we provide support to professionals seeking to re-enter the workforce after an extended absence, be it for family care, parental leave, national service, sabbatical, or starting their own venture.
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.
We take pride in being a Disability Confident Employer. If you need any reasonable adjustments or accommodations to be made during the recruitment process to support you performing at your best, please inform the recruitment partner who will be in touch should your profile be selected for the role you applied for. We are wholeheartedly committed to optimising your prospects of success by making suitable arrangements so that you may showcase your full potential.