AREA ECOMMERCE CRO & UX MANAGER

BAT is evolving at pace - truly like no other organisation.

To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!

SENIORITY LEVEL: Senior Level

FUNCTION: Marketing

SALARY RANGE: competitive salary + excellent benefits + market leading   bonus

LOCATION: Warsaw, Poland

ROLE POSITIONING AND OBJECTIVES

The Central Europe Digital Area Team leads digital innovations and drives digital excellence to support the Digital & E-Commerce teams in the end markets of Germany, Poland, Czechia, Slovakia, Switzerland and Austria to achieve the commercial targets within the BAT E-Commerce Agenda. 

Therefore, to drive innovation and new traffic to own E-Commerce opportunities, we are hiring an AREA ECOMMERCE CRO & UX MANAGER. 

 This role is about enablement of CE ecommerce growth by optimizing consumer funnel and increasing UX and Consumer Experience. It contains strong consumer centric viewership (funnel optimization based on consumer data coming from analytics) and technical ownership (site performance, ongoing UX enhancements, new rollouts and optimization).   

Core of the role is close collaboration with End Market’s ecommerce team, DBS ( Digital Business Solution)  team and Growth Hub and Area E-commerce Team. 

Geographic Scope: Area (Central Europe): Germany / Poland / Switzerland / Austria/ Czechia/Slovakia

WHAT YOU WILL BE ACCOUNTABLE FOR

• Lead the CRO/UX team (UX/Analytics/AB testing experts) 
• Own whole CE UX and CRO landscape 
• Own budget and secure resources (vendors, GDS, HUB) 
• Supervise with EMs and DBS and vendors all area UX initiatives 
• Support EMs with local CX solutions  
• Drive and deliver new stores openings (UX creation/adaptation with agencies, launching CRO tools and implementing analytics) 
• Leading the optimization of consumer funnel across CE  
• Leading and owning UX/UI optimization across CE  
• Leading and owning AB Testing across CE  
• Be UX centre of excellence for all CE platforms (ecom, loyalty, LPs, unbranded) 
• Drive innovation and digital culture across organization 
• Leverage knowledge transfer between the different countries in the area 
• Work cross-functionally and agile with brand, legal, activation, research, finance, IT and trade departments within the area 

MUST HAVE FOR THIS ROLE

• Leadership and managerial skills to drive and lead team of experts and different level of stakeholders   
• Fluent in Digital by multiyear experience especially in consumer journey management and optimization (CRO uplift and CJ simplification) 
• Ability to propose and develop UX/UI optimization/new framework  
• Functional knowledge of ecommerce (architecture, integration, MG2 platforms)  
• Functional knowledge and skills (G360, Figma, ContentSquare, Hotjar)  
• Experience in leading UX rollouts and AB testing  

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE

• 4+ years’ experience in interactive/software development/UX, preferable in digital agency 
• Very strong conceptional and analytical skills + innovation approach 
• Commercial background and experience 
• Strong drive & hands on mentality 
• Ambitious & consumer centric attitude
• Very strong technical understanding: GA4, Figma, ContentSquare, Hotjar, Adobe Target, AEM or similar 
• Proficient in English, German skills can be helpful 

WE ARE BAT

At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.

• Global Top Employer with 53,000 BAT people across more than 180 markets
• Brands sold in over 200 markets, made in 44 factories in 42 countries
• Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
• Diversity leader in the Financial Times and International Women’s Day Best Practice winner
• Seal Award winner – one of 50 most sustainable companies

BELONGING, ACHIEVING, TOGETHER

Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!