BAT is evolving at pace into a global multi-category business. We are on a mission to decrease the health impact of our industry
To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!
British American Tobacco Poland has an exciting opportunity for a Category Manager in Poland, Warsaw
WHAT YOU WILL BE ACCOUNTABLE FOR
- Define projects to translate the Category strategy on the Market. Drive the project elaboration and implementation in coordination & collaboration with BAT internal stakeholders and external agencies. Monitor performance and initiate measures in case of deviations from the project plan and following changed parameters.
- Contribute to the planning process and proactive development of pricing, forecasting, steering of merchandise, distribution, and product development for the respective Market.
- Identify and understand market trends in close collaboration with SP&I. Analyze market data and monitor consumer behaviors to build market relevant insights. Identify opportunities for the brand on the respective market and infer the appropriate marketing action.
- Plan and monitor the brand budgets to include counter measures to be taken in case of deviations. Coordinate and implement counter measures for optimum usage of resources.
- Support the superior in the guidance and evaluation of agencies. Brief and coordinate agencies in the implementation of assigned brand projects to promote the brand.
- Represent the brand as a brand ambassador on internal panels. Represent the brand concerns within BAT, and proactively share best practice within the area of Brand Marketing.
ESSENTIAL EXPERIENCE, SKILLS, AND KNOWLEDGE
- University degree in Business Administration with a focus on Marketing
- Profound professional experience in the area of Brand & Trade Marketing
- Great flexibility: Working on short-notice timing inherent to the dynamic market environment
- Increased number of coordination and agreement finding inherent to the role of Lead Market
- Basic knowledge / experience with team leadership
- Experience in project management
- A feel for brands / consumers
- Outstanding analytical, conceptual, and strategic skills
- High degree of resilience
- Business fluent in English, Polish is nice to have
- Drive & ownership
What we offer you?
• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes
WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
At BAT, we champion collaboration, inclusion, and partnership as the bedrock of our values. We wish to foster an environment where every individual can thrive, irrespective of factors such as gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, as well as diverse perspectives and thinking styles. We recognise that our strength lies in embracing talent from all walks of life, empowering us to develop our culture of inclusivity and better achieve our business objectives.
We view career breaks not as obstacles but as opportunities and encourage everyone, without hesitation, to apply. Through our Global Returners program, we provide support to professionals seeking to re-enter the workforce after an extended absence, be it for family care, parental leave, national service, sabbatical, or starting their own venture.
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.
We take pride in being a Disability Confident Employer. If you need any reasonable adjustments or accommodations to be made during the recruitment process to support you performing at your best, please inform the recruitment partner who will be in touch should your profile be selected for the role you applied for. We are wholeheartedly committed to optimising your prospects of success by making suitable arrangements so that you may showcase your full potential.